“Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice, can alone entitle critics to this valuable, aesthetic judgment; and the joint verdict of such, wherever they are to be found, is the true standard of taste and beauty.”—David Hume, “Of the Standard of Taste”
An observer searching to enjoy a particular architecture, is forced to move around and through it. The change in perspective generates new spaces in which light acts in different ways. In this case, it is the typography who makes the effort of abandoning its two dimensions to approach the architectural sense.
First, Chris shows you how to set up the booled lettering and set up a simple Xpresso rig to make it easier to change later. Then, he sets up the Mograph to be able to rotate the letter around. Then, I take over in Part 2 to light, texture and composite the scene.